Brand in Focus - Barefoot Blonde
Barefoot Blonde Collection represents a love of carefree exploration, relaxation and travel.
Featured above is the Summertime Eva Maxi Dress
Mel and Nat, creative directors and best friends for over 20 years met in their first job working on the drive through at Hungry Jacks. Besties from the start, their lust for life, hardworking nature and love for fashion kept them connected over the years.
Both spent their early twenties exploring the world. Mel, an entrepreneur at heart, has run several thriving businesses creating an enviable lifestyle.
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Nat studied film & TV, working in the field in London before taking a more corporate structure back in Oz. Whilst their careers took very different paths, they studied fashion together several years ago and finally turned their dream into a reality.
Barefoot Blonde Collection design their pieces in Australia and ethically produce their designs in Bali, Indonesia. Quantities are provided in small batches and replenished if in demand meaning minimal impact the environment.
Their bohemian designs are made from quality materials and created as easy to wear pieces for weekend wandering, holiday dreaming and festival frolicking.
They have always been of the belief that you can't put a price on feeling good and hope you love wearing the collection as much as they enjoy creating them.
Featured above is the Gypsy Sundress
Ethics and Sustainability
Designed in house on the Sunny Gold Coast, inspired by easy living coastal bliss. Barefoot Blonde create pieces that everyone wants to wear and are versatile so can be worn to the beach, on bike rides or to that special occasion. Now, more than ever they are designed to be worn on repeat, season after season.
Production is done in Bali, Indonesia. They collaborate with family owned and run factories that thrive on love and share their sustainability and ethical values. Being such a critical part of their business, their partners are a team who follow best ethical practices such as paying a living wage, holiday pay, insurance and maternity leave.
As a small brand it means they can make decisions to improve their business and mother earth quickly to move towards a more sustainable future. They are continuously trying to educate ourselves on sustainable options in the market. They use entirely eco-friendly packaging.
Featured above is the Leilani Mini Dress
This brand is striving to constantly improve fabric and coloring process in their manufacturers, improve their packaging and produce in small quantities replenishing them only if they are in demand. They keep all their extra fabric and use it for things like scrunchies or store it away ready to be reused for repurposing.
We love this brand!
Barefoot Blonde is available in Singapore exclusively at She Creates Stories. Shop the collection here.
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